Privacy Policy

Effective Date: 09/02/2025
Company: SHENZHEN VAGOOL TECH CO., LTD
Brand: Novue
Address: A1205, Gaosheng Building, Zhongxin Road, Shajing, Bao’an District, Shenzhen, China
Website & App: www.novue.com (and related mobile applications)

1. Introduction

This Privacy Policy explains how Novue (“we,” “our,” “us”) collects, uses, discloses, and protects your information when you use our website, mobile applications, or purchase our products. We are committed to safeguarding your personal data and complying with all applicable privacy laws worldwide.

2. Information We Collect

We may collect the following types of information:

Personal Identification Information: Name, email address, phone number, shipping address, billing address, payment details.

Account Information: Username, password, preferences, order history.

Device & Technical Data: IP address, browser type, device identifiers, operating system, location data (when enabled).

Usage Data: Pages visited, time spent, clicks, app interactions, cookies, and similar technologies.

Payment Information: Processed securely via trusted third-party gateways (PayPal, Stripe, etc.). We do not store full payment card details.

3. How We Use Your Information

We use your information for the following purposes:

To process and deliver your orders.

To manage your account and provide customer support.

To improve our website, mobile app, and product offerings.

To personalize your shopping experience.

To comply with legal, regulatory, and tax obligations.

To send promotional offers (only with your consent).

4. Legal Basis for Processing (GDPR Compliance)

We process personal data under the following lawful bases:

Contractual necessity: To fulfill your orders and provide services.

Consent: For marketing communications and optional data collection.

Legal obligation: To comply with tax, accounting, and regulatory requirements.

Legitimate interests: For fraud prevention, product improvement, and security.

5. Sharing of Information

We may share your information only with:

Payment processors (PayPal, Stripe) for secure transactions.

Logistics providers for shipping and delivery.

IT service providers for hosting, maintenance, and analytics.

Legal authorities when required by law or to protect our rights.

We never sell or rent your personal data to third parties.

6. Data Retention

We retain your personal data only as long as necessary for the purposes outlined above or as required by applicable laws. When no longer needed, your data will be securely deleted or anonymized.

7. Your Rights

Depending on your jurisdiction, you may have the following rights:

Access to your personal data.

Rectification of inaccurate or incomplete data.

Erasure (“Right to be forgotten”).

Restriction of processing.

Data portability.

Objection to processing (including direct marketing).

Withdrawal of consent at any time.

To exercise your rights, please contact us at privacy@novue.com.

8. International Data Transfers

Your data may be transferred and processed outside your home country, including in jurisdictions that may not have the same level of data protection. We ensure adequate safeguards (such as Standard Contractual Clauses under GDPR) are in place.

9. Security Measures

We use industry-standard security practices, including encryption, firewalls, and secure servers, to protect your information against unauthorized access, alteration, disclosure, or destruction.

10. Children’s Privacy

Our services are not directed to individuals under 13 years of age (or the minimum age required by local law). We do not knowingly collect data from children.

11. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance user experience, analyze traffic, and personalize content. For more details, please refer to our Cookie Policy.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted with the updated “Effective Date.” Continued use of our services indicates your acceptance of the revised Policy.

13. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us:

Email: privacy@novue.com
Address: A1205, Gaosheng Building, Zhongxin Road, Shajing, Bao’an District, Shenzhen, China